Week 11 - Infographics

My Information graphic

Dr Chris Woo's Infographics

 

The information graphics above help explain to the shareholders the relationship between the airline’s gross revenue and gross expense and the rising of oil and fuel prices which caused a net loss and mere profit for the aviation industry. The line graph is utilized to demonstrate trends and compare two variables (Lipkus & Hollands, 1999). To distinguish one variable to the other, a different colored line is used. The red colored line represents the company’s expenses annually while the blue colored line illustrates the company’s revenue per annum. The values or series of data points show us the facts. Title is further added to indicate the purpose of the graph and helps the reader identify what they are about to look at. The legend informs what each line represents. Overall, the line graph shows a steep increase in the company’s income and expenditure for the past seven years from 2003 – 2009.

 

Meanwhile the rising oil prices and the percentage of expenses on fuel are marked with pictograms of oil barrels. The different sizes of oil barrels depict the amount spend on fuel. The bigger the size of the barrel, the higher the amount the company spends on fuel for the year. On the other hand, the volume of liquid in the barrel represents the total percentage of fuel expenses. The pictograph to demonstrate the rising oil prices and expense on fuel is easy to read and visually appealing (Ruesch & Kees, 1966).

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In comparison to Dr Chris Woo's information graphic , I noticed the absence of gridlines. The reason why I did not include gridlines is because I feel that it will clutter the appearance of my graph. In addition to that, Dr Chris Woo's graph also includes another line graph to illustrate the rising prices of fuel. I indicated this with the font size of the value of fuel expenses instead. However I overlooked the vital elements in the chart which are the x and y axis.

Therefore the information graphic above is a visual presentation of information and data. It is used to explain complex information clearly and it is extensively used to present a rich amount of information (Lester, 2006). It visually conveys large amounts of information in compact and easy way to understand.

References :

Lester, P. M. (2006). Visual communication:Images with messages. USA:Cengage Learning. 

Lipkus, I. M., & Hollands, J. G. (1999). The visual communication of risk. Oxford Journals, 25(1), 149-163.

Ruesch, J., & Kees, W. (1966. Nonverbal communication. London:University of California Press.